The collaboration between Sheepfish and MOTODYNAMIKI for the communication of NIO and Firefly marks a new and dynamic step forward for electric mobility in Greece. With a refreshed strategy and full management of the brands’ communication, Sheepfish undertakes the mission of conveying the company’s vision and values to the public.

The official launch event, held at the Vorres Museum on November 10th, 2025, offered an immersive introduction to NIO’s “Blue Sky Coming” philosophy. The event aimed not only to present the company’s new electric proposition but also to highlight how technology, design, and innovation can transform the way we move in the future.

In a venue of refined aesthetics, carefully selected to reflect the character of the brand, guests had the opportunity to experience the new NIO-Firefly model lineup up close. The event combined experiential elements, curated content, and strategic communication, establishing a significant milestone for NIO’s presence in Greece and paving the way for the next era of electrification.

For Sheepfish, partnering with a powerful group like MOTODYNAMIKI is both an honor and a responsibility. Through every initiative, the agency aims to reflect the scale, value, and technological excellence of the brands it represents, actively contributing to the future development of the Greek automotive market.