French luxury house Louis Vuitton has officially announced its new partnership with Real Madrid, marking the beginning of a chapter where high fashion meets football heritage. This collaboration unites two global icons in a celebration of style, legacy, and excellence.

At the heart of the partnership is a specially crafted Louis Vuitton trophy trunk, created at the historic Ateliers d’Asnières in France. The trunk was designed to house the club’s prestigious trophies and will be used to present Real Madrid’s 15th UEFA Champions League title—adding a refined touch of French savoir-faire to the historic celebration.

In addition, Louis Vuitton has launched a dedicated capsule collection inspired by Real Madrid, featuring tailoring, leather goods, and travel accessories, reinforcing the club’s presence as a brand that extends beyond the realm of sport.

The announcement was accompanied by a campaign starring Toni Kroos, Jude Bellingham, and Nacho Fernández, capturing the club’s contemporary identity through the lens of French luxury.