Seventy is a collector’s coffee-table book by Assouline dedicated to Renzo Rosso — the visionary founder of Diesel and OTB Group. Across 304 pages and over 200 rare photographs, it tells the story of a man who redefined denim, turning it from a workwear fabric into a symbol of rebellious style. The book weaves together personal moments, artistic collaborations, and bold business ventures that reflect Rosso’s philosophy of freedom, creativity, and constant evolution. Released to mark his 70th birthday, it celebrates seventy defining moments in a life devoted to innovation, fashion, and an enduring passion for difference.