{"id":234074,"date":"2025-01-10T16:34:56","date_gmt":"2025-01-10T14:34:56","guid":{"rendered":"https:\/\/www.mancodestyle.com\/?p=234074"},"modified":"2025-01-10T16:36:04","modified_gmt":"2025-01-10T14:36:04","slug":"glenfiddich-1959-x-aston-martin-formula-one-team","status":"publish","type":"post","link":"https:\/\/www.mancodestyle.com\/en\/glenfiddich-1959-x-aston-martin-formula-one-team\/","title":{"rendered":"Glenfiddich 1959 x Aston Martin Formula One Team"},"content":{"rendered":"

Velocity and distillery. Stealth and speed. British racing green and Highland gold. Glenfiddich\u2019s partnership with Aston Martin Formula One Team is an alliance of complementary disciplines and shared values: two timeless marques renowned for their history and innovation, coming together in a relentless pursuit of excellence.<\/p>\n

Just a few months ago, as the 2024 F1 race season started, the storied Aston Martin marque and the revered Scotch whisky house agreed on a partnership that would foster an industry-transcending legacy and set a new standard for blending passion, precision and quality.<\/p>\n

Racing against the clock and cross-border distances, factory visits were arranged, the Aston Martin Formula One Team coming to Dufftown, Scotland, and in turn hosting the distillers in England. Common ground in expertise, processes and principles were rapidly revealed. \u2018We discovered a lot of similarities,\u2019 says Glenfiddich CEO S\u00f8ren Hagh. \u2018A very deep heritage, a long and rich history of pushing boundaries. A meticulous way of working.\u2019<\/p>\n

At Aston Martin Formula One Team\u2019s brand-new Technology Campus in Silverstone, with its state-of-the-art wind tunnel, optimised working environment and intelligent use of natural light, the Glenfiddich visitors encountered a sleek, fast and hyper-modern environment. \u2018But also a very slow, manual and methodical way of doing things,\u2019 says Hagh. \u2018When you are making an F1 car, nothing is left to chance and everything is exact. There\u2019s an element of magic as you watch every part, process and essential ingredient coming together in the correct way. There\u2019s an evolving design language, a careful application of skill and passion. The unhurried investment of time. Just like our distillers, malt masters and coopers, these people are specialists in their respective crafts.\u2019<\/p>\n

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In both Formula One and whisky distillation, there\u2019s an obsession with detail, agrees Brian Kinsman, Glenfiddich Malt Master. \u2018With whisky, we need to know the pH of the water, the temperature of the mash. Even the exact position of the warehouse plays a part. Constant monitoring. No corners cut.\u2019<\/p>\n

At each meeting, fascination and connection flourished \u2013 and Hagh\u2019s curiosity and appetite for synergistic potential rapidly accelerated. \u2018How could we marry something that moves very slowly with something that moves very fast?\u2019 he reflects, adding that \u2018we found a genuine connection and a shared set of values\u2019. With only a few months to pull the project together, both distillery and car-maker worked at pit-crew intensity.<\/p>\n

To honour the partnership with a whisky, Glenfiddich looked to 1959, the year of Aston Martin\u2019s Formula One debut, unearthing a rare expression from the same year. Research proved the 1950s to have been a pivotal time for whisky\u2019s future and a defining one for Glenfiddich \u2013 a period when single malts were virtually unknown beyond Scotland. This particular expression, casked by third Malt Master Gordon Grant, had helped lay the groundwork for the category\u2019s rise and also plays a key role in Glenfiddich\u2019s heritage.<\/p>\n

Some 75 years later, that same expression, made from an exceptional sherry cask known for its rich intensity, embodies the craftsmanship of Glenfiddich Malt Masters across generations. How rich, intense and exceptional is the resulting whisky? Kinsman references worn leather and fine chocolate.<\/p>\n

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Photos Courtesy Glenfiddich x Aston Martin Formula One Team<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Velocity and distillery. Stealth and speed. British racing green and Highland gold. Glenfiddich\u2019s partnership with Aston Martin Formula One Team is an alliance of complementary disciplines and shared values: two timeless marques renowned for their history and innovation, coming together in a relentless pursuit of excellence. Just a few months ago, as the 2024 F1 […]<\/p>\n","protected":false},"author":22,"featured_media":234067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18513,18542,18563],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts\/234074"}],"collection":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/comments?post=234074"}],"version-history":[{"count":2,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts\/234074\/revisions"}],"predecessor-version":[{"id":234076,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts\/234074\/revisions\/234076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/media\/234067"}],"wp:attachment":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/media?parent=234074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/categories?post=234074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/tags?post=234074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}