{"id":242897,"date":"2025-09-17T13:09:57","date_gmt":"2025-09-17T10:09:57","guid":{"rendered":"https:\/\/www.mancodestyle.com\/?p=242897"},"modified":"2025-09-17T13:11:08","modified_gmt":"2025-09-17T10:11:08","slug":"a-metaphor-at-nyfw","status":"publish","type":"post","link":"https:\/\/www.mancodestyle.com\/en\/a-metaphor-at-nyfw\/","title":{"rendered":"A Metaphor at NYFW"},"content":{"rendered":"

Uncommon Creative Studio is installing a striking installation titled \u201cPAIN\u201d in SoHo during New York Fashion Week \u2014 a claw machine housing an Herm\u00e8s Birkin bag, but with clear intent: the prize is utterly unattainable.<\/p>\n

The idea serves as a metaphor for the rigged nature of hustle culture in New York City \u2014 the pursuit is constant, success seems close, but always out of real reach. Despite the large number of people who will try to claim it, the sense of the game is that it was rigged from the start.<\/p>\n

Even though the Birkin remains unreachable, visitors to the installation will be able to purchase additional branded items like tees, totes, hats, keychains, and stickers \u2014 a souvenir from the concept, since the grand prize cannot be won.<\/p>\n

The \u201cPAIN\u201d installation will be open to the public on September 13 and 14 at 416 W Broadway, New York.<\/p>\n

\"\" \"\"<\/p>\n

Photos Courtesy of Uncommon Creative Studio<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Uncommon Creative Studio is installing a striking installation titled \u201cPAIN\u201d in SoHo during New York Fashion Week \u2014 a claw machine housing an Herm\u00e8s Birkin bag, but with clear intent: the prize is utterly unattainable. The idea serves as a metaphor for the rigged nature of hustle culture in New York City \u2014 the pursuit […]<\/p>\n","protected":false},"author":22,"featured_media":242894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts\/242897"}],"collection":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/comments?post=242897"}],"version-history":[{"count":2,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts\/242897\/revisions"}],"predecessor-version":[{"id":242900,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/posts\/242897\/revisions\/242900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/media\/242894"}],"wp:attachment":[{"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/media?parent=242897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/categories?post=242897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mancodestyle.com\/en\/wp-json\/wp\/v2\/tags?post=242897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}