Pitti Uomo 110 takes place from June 16–19, 2026, at Florence’s Fortezza da Basso, bringing together more than 720 brands from over 30 countries and reaffirming its position as one of the most influential international events in contemporary menswear. The fair serves as a meeting point for designers, buyers, creatives, and industry professionals seeking insight into the ideas and trends shaping the future of men’s fashion.
This season’s theme, “The Pool,” sets the tone for the entire event. Inspired by the swimming pool as a space for gathering, reflection, and self-expression, the concept extends across installations, special projects, and visual campaigns, creating an environment where fashion, design, and contemporary culture intersect.
One of the key figures of this edition is Simone Rocha, who presents her first standalone menswear collection as part of the event. Rocha brings her signature blend of romanticism, craftsmanship, and contemporary tailoring to a dedicated menswear presentation in Florence.
