Aston Martin’s bespoke

Inspired by the brand’s relationship with James Bond, Q by Aston Martin offers a high level of service and personalisation options to potential customers. Interested parties can create the car of their dreams using the company’s Q by Aston Martin bespoke service. Specifically for New York City residents, this option now starts on Park Avenue where Aston Martin has opened the oversized doors of its first flagship store. Located at number 450, Q New York is the most luxurious and sophisticated customer experience the British brand has ever created as it does away with the concept of a showroom, replacing it with a highly exclusive appointment-only approach. On site is the Hypercar Valhalla AMR Pro and the first Aston Martin DB12 in North America. It also offers a full-service experience for distinguished clients, with reservations at high-end restaurants, hotel accommodations and exclusive in-town experiences. Aston Martin wanted to give its US customers a sense of connection to its British roots, so it created a high-quality direct line to its design headquarters in Gaydon, UK. It allows for real-time communication with the Q by Aston Martin team and is the best thing about a personal visit. Most notable of all, a huge ultra-high definition LED wall allows customers to see their creations in full scale and explore every detail from all angles. “We recognise the growing trend of personalisation across the luxury segment and see tremendous value in investing in our customers’ experience to create the best specification experiences available anywhere in the world,” said Aston Martin executive chairman Lawrence Stroll.

Photos Courtesy of Aston Martin