Vespa by Assouline is a tribute to one of the most recognizable icons of Italian design and modern mobility. Released to celebrate the scooter’s 80th anniversary, the volume explores Vespa’s remarkable journey through its connections with art, fashion, cinema, sport, and everyday life.
Vespa: Eight Decades of Italian Style in One Volume
Written by Michael Köckritz, the book follows a thematic rather than chronological structure. Rare Piaggio archive material, vintage advertising campaigns, original brochures, historic calendars, and contemporary photography come together to illustrate how Vespa evolved from a practical means of transportation into a global symbol of Italian lifestyle and creative culture.
The edition features 292 pages and 188 illustrations in a large-format 25 × 33 cm hardcover, reflecting Assouline’s signature approach to collectible publishing. Strong visual storytelling and premium production quality position the book as both a design object and a cultural publication.
Alongside the book, Assouline introduces a limited-edition collaboration with Vespa that includes a collector’s helmet and an exclusive gift set. The partnership highlights the shared values of two brands united by a passion for design, craftsmanship, and the art of travel.
Photos Courtesy of Assouline
