The Stylish Life: Cowboys

The Stylish Life: Cowboys by Gestalten and the teNeues series explores the aesthetics, fashion, and mythology of the American Wild West through vintage photography, cinematic references, and archival imagery.

The visual identity of the book is built around denim, leather, fringe detailing, western tailoring, and iconography associated with frontier culture. Its pages combine historical photography, film stills, advertising campaigns, and curated imagery documenting how western style continues to influence fashion, design, and popular culture.

The edition is presented in a 22.5 x 29 cm hardcover format with approximately 176 pages and more than 120 color and black-and-white photographs. Within the broader identity of The Stylish Life series, the cowboy theme is approached not only as a chapter of American history but also as a timeless visual reference that continues to shape luxury fashion, editorial photography, and contemporary western-inspired design.

Photos Courtesy of Gestalten