Tod’s celebrates the tradition of craftsmanship and Italian know-how with The Art of Craftsmanship, a project in collaboration with internationally renowned photographer Tim Walker.
From the meeting of Tim Walker’s creativity and Tod’s craftsmanship tradition emerges a story, composed of images and videos, that looks back in an ironic and surreal way at the creation phases of the brand’s icons, from Di Bag to Gommino. With a contemporary language, the artist plays with the double documentation of the objects made and the tools that accompany and represent the most important stages of craftsmanship: cutting the leather, stitching, brushing. In The Art of Craftsmanship, each image tells a story of quality and tradition, reminding us that behind each product are the tools that make it, and behind each of them are the hands and knowledge of those who use them.
Photos by Tim Walker