Wildly glamorous decade

A behind-the-scenes look at some of the most iconic fashion shows of the 90s is presented at the “Gavin Bond: Being There” exhibition at Hamiltons Gallery in London. To capture the behind-the-scenes action, Bond kept his technique simple, shooting quickly and discreetly using only available light. The shallow depth of field served effectively to capture what was happening in front of him, might be a glimpse of the designer or a flurry of dresses as the models walked the runway dressed in Gucci and Galliano, Lagerfeld and Lacroix, Valentino and Versace. To work quickly, he narrowed down the exposure options by only adjusting the aperture according to the distance. He remembers how each roll of film only had 12 frames, so every shot had to be accounted for.

Bond managed to capture, in his own unique reporting style, this remarkable period of pop culture, fashion history, and the era of Supermodels – Carla, Cindy, Christy, Claudia, Kate, Linda, Naomi, and their memorable sisterhood. His unique insight into the exclusive world of high fashion has helped him contribute to publications such as Vanity Fair, Vogue, Elle, Marie Claire, and Rolling Stone. A regular contributor to British GQ for which he has made over 35 covers, Bond is now in the world of entertainment photography, capturing marketing and advertising campaigns for all the major film studios around the world.

Photos Courtesy: Gavin Bond/ Hamiltons Gallery